Augmented Reality

Drive value in Services, Training, Sales, Marketing, and Manufacturing with Augmented Reality

Vuforia Studio users can leverage the richness of 3D and the insights from IoT to deliver compelling augmented reality experiences that help improve efficiencies, build better products and enable safer, more productive workers.

Want to author and publish scalable AR experiences without the need for extensive programming? We can help.

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Augmented Reality

Augmented reality (AR) technology is here now, and companies of all shapes and sizes are using it to change the way work gets done and to drive better outcomes for themselves and their clients. AR technology is exciting because it brings real-world benefits to organisations left out of the digital transformation wave. Why? Because in many cases, the job to be done, the process to be revised, or the knowledge to be transferred requires at least one foot in the physical world and one foot in the digital world. AR helps bridge this gap by bringing digital assets into the real world — content viewable on mobile devices such as smartphones as well as using headsets that let workers engage with the content hands free. The result is that in the space of a few years, companies stuck with using paperbased processes, that are dealing with aging expert populations, or that have been looking for ways to iterate more rapidly in manufacturing have found the tools they need to move into the 21st century.

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Where Augmented Reality (AR) delivers value

Training and Knowledge Transfer

The beauty of using AR for training is that it offers trainees an opportunity to move beyond paper manuals and watching videos to interacting with the tools and machines they'll use on the job. The value of placing employees in a work setting where they can learn the nuances of a job versus just understanding the task at hand in broad strokes is hard to overstate. 

Sales and Marketing

Smart companies are realising that they can use AR experiences to both train their own employees and enable easier sales of expensive equipment that is too big or too costly for sales to take with them on a sales call. AR helps drive sales by moving from paper catalogs to 3D assets served up in AR via a tablet such as the Apple iPad.


Service industries as well as industries with service components as among the first to embrace AR. In other words, if your company provides services to other companies or part of your business model includes servicing machines you sell to customers, then you should be paying close attention to this industrywide evolution.


Manufacturing was among the first to embrace the AR technology. And it's easy to see why: In many cases, this is an industry that is still driven by processes managed on paper. The key use cases for AR in manufacturing start with training and service, but AR also plays a role in team collaboration, product line planning, and product iteration