Augmented Reality is already transforming the way we do business and the way we work. It can significantly contribute to development of competitive advantage by accelerating your time to market, leaving your competitors far behind.
Many companies today are using AR to achieve significant time and cost savings, while expanding the skills of their employees. Although the Augmented Reality technology is widely applicable, some companies are faster adopters than others. For instance, companies like Ford benefited from enhanced workers' efficiency thanks to data visualization and interaction, higher connectivity, and real time guidance provided by AR. Ford improved their design, review, and prototyping workflow by using Microsoft’s HoloLens. It significantly expanded their design capabilities, improved collaboration and reduced the need for clay modeling.
AR systems can also be used to create unique collaborative experiences. For example, engineers can see shared 3D virtual objects that they interact with, or could add notes to the live video view of a remote worker, enabling them to collaborate at a distance and therefore reducing travel cost.
Moreover, guiding a worker through a task or complex workflow can increase efficiency and reduce error rate. This is especially significant for the quality and time frame for prototyping, review and demonstration. It can also help to catch design flaws before pushing a product to the next stage of production and causing delays.
Remote expertise and collaboration reduces travel costs; removing the need for physical prototyping reduces shipping costs for products, while being able to iterate digitally on existing products helps further reduce associated costs; these two factors lessen the sales cycle time, allowing a product to hit a showroom/hands on phase more quickly; and when that product is ready to show, unique user experiences can be created and presented to increase customer interest and increase the likelihood of a sale.
It is rare for one new technology to have a positive impact on the many facets of a workflow. Of course, these benefits are not acted on without a proper supporting platform. A key component of this is content optimization and creation, allowing existing digital content to be utilized in AR, as well as allow for new content creation tailored to AR usage. Without this, resources are wasted through unused assets, duplicate asset creation, etc. Considering the already high CapEx and OpEx associated with AR, adding this additional barrier can prove to be a deciding factor in not adopting AR.
To learn more about how AR is accelerating time to market across the industrial enterprise, read the new white paper Augmented Reality: Improving Efficiency Across the Value Chain with Digital Product Visualization from ABI Research below
Design review and demonstration have become increasingly important for product development and sales. However, there are several obstacles that can prevent a company from fully realizing their product’s potential.
ABI Research explores how Augmented Reality improves product development and sales in three key areas: