Augmented Reality is transforming the product life cycle. By harnessing the power of interactive and immersive 3D experiences, organisations can completely re-imagine how they design, produce, sell, operate and service their products.
Augmented Reality, enables companies to increase their customer engagement and excitement. A more personalised demonstration enables customers to fully interact with products in a way that was never before possible. Customers can walk around, interact with and examine the features and options that are important to them so there is less hesitation and more confidence in the value of the products. Virtual product demonstrations eliminate the need to ship and assemble products for events and customer visits. Plus, you can avoid creating expensive prototypes, particularly for products with multiple versions and options. According to PTC's survey AR allows sales and marketing teams to save a significant amount of time and resources by boosting conversion rate by 24%.
AR Enabled Operations enhance version of the real world and give users the ability to superimpose the digital world onto the real, physical ‘user’ world, creating an unusually rich visual experience. AR-guided processes can ensure that critical information is delivered when and where it’s needed. 3D information can be overlaid on the physical product to improve operator safety and reduce errors and therefore improve safety and efficiency by speeding up on set-up operation by 75%. Furthermore, more the technology has been proven to increase workforce efficiency and flexibility by delivering easy-to-consume, guided instructions as well as dramatically improve training speed and outcomes through cognitively rich digital / physical user experiences. In the factory environment, Augmented Reality improves quality assurance through use of AR as a quality- control visual validation technique which makes workers aware of in-context safety risks.
Ar enables companies to enhance their entire Service process. From facilitating knowledge transfer between veteran employees and new hires to improving first time fix rates and increasing profit margins – AR will change the way you do business. The technology is proven to accelerate service time by improving first-time-fix rate by 30%. and every service organisation knows that faster, better service means happier customers and a higher likelihood of a contract renewal. Happy customers naturally lead to more upsell opportunities and contract renewals which translate into greater service revenue. Plus, technicians save time by reducing repeat visits, enabling them to schedule more appointments and service other customers more quickly. All of these benefits lead to increased satisfaction, competitive advantage and higher service revenue
By incorporating AR into their strategy, companies are already profiting from improved service, better customer experiences and operations, and increased engineering and manufacturing quality.
Design review and demonstration have become increasingly important for product development and sales. However, there are several obstacles that can prevent a company from fully realising their product’s potential.
ABI Research explores how Augmented Reality improves product development and sales in three key areas:
• Product Visualisation and Interaction: Reduce the time required to design, iterate and sell products
• Real-Time Collaboration and Remote Service: Reduce travel costs via AR- enabled communication
• Workflow Guidance: Increase worker efficiency and reduce error rates