What makes a Smart Product so smart?

What makes a Smart Product so smart?

IoT is inevitably changing the way in which products are designed, made and used.

It may feel like an overused term, or just the latest buzzword - however for businesses with a real eye to the future, IoT introduces countless possibilities for them to disrupt the marketplace, create new revenue streams and better cater for their customers.

By reimagining products that leverage data, communicate with each other and provide a much better user experience, it’s not only the products that are getting smarter, but many businesses are too. This network of smart connected products is growing at such a rapid rate, that companies who are slow to integrate IoT, will surely flounder in their competitors wake.

So, what is holding manufacturers back?

Product companies are aware of what Smart Products are, nevertheless, most are reluctant to start designing and manufacturing their own, often deterred by the complexity and perceived costs involved. However, if they understood the true value of making their products Smart and that this will lead to more sales and more satisfying customer relationships, the initial costs will generally become insignificant.

Reclaiming relationships with customers.

Asides from the monetary value that Smart Products provide, there is also the opportunity to reclaim the relationship back with your customers too.

Industrial manufacturers as an example, are now able to track the location and monitor the condition of its equipment that’s out in the field. By understanding how the equipment is performing and its state, it can send out a notification that it requires servicing or warns them if there was an imminent fault. This way, the customer doesn’t have to remember, the warranty won’t be invalidated and there should be no unseen failures and downtime when in use.

New Pricing Models

Following on from the above example, this industrial manufacturer would then be able to create a service and aftercare model that’s sold alongside its equipment. No more losing out to third party providers anymore, as they will now have a tied connection to the customer for the lifetime of the asset. By bringing everything together in a “one-stop shop” and having this seamless customer experience, not only does the manufacturer reap the rewards, the customer derives real value and expresses brand loyalty.

How can you unlock this value? 

Would you like to learn how market-leading companies are now using smart connected products to;

  • Deliver real value.
  • Build passionate customer loyalty.
  • Accelerate data-driven decision making.
  • Gain engineering insights and improving the overall design and effectiveness of products.
  • Boost sales and marketing performance.
  • Monetise data and unlock new revenue streams.

If you have answered yes to one or all the above statements and would be able to spare around 20 minutes for a chat, please just click on this link and complete the short form and one of the team will be in-touch to arrange. Alternatively,  register to our event at Cranfield University.


How Smart, Connected Products Are Transforming Competition

IT is becoming an integral part of the product itself, and these smart, connected products:

  • Require companies build and support an entirely new technology infrastructure
  • Enable four new categories of capabilities: monitor, control, optimize, automate
  • Create breakthroughs in differentiation, operational effectiveness, and customer experience

The 10 Strategic Choices

To capitalise on these opportunities companies face 10 new strategic choices, for example:

  • Which set of smart, connected product capabilities should the company pursue?
  • How does the company manage ownership and access rights to product data?
  • Should the company change its business model?

This article provides a framework for developing a strategy and achieving competitive advantage in a smart, connected world.